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Smell your way to Road Safety

September 18th, 2007  |  Published in General News

I found on Cherryflava this morning about this new and interesting “anti-talk and drive” advertising campaign cleverly disguised as a perfume ad being run in the Czech Republic.

The perfume is called Crash and smells like burnt rubber, petrol, urine and road kill.

Check out the video. I don’t know what those people are smelling, but it must smell disgusting.

If you watch the video to the end where they then show you the results of the campaign, you’ll see it actually got people to buy hands-free kits for their cars, so it did work.

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