Why Advertise with iDRIVE.co.za?

Skip the history lesson, just go down to why we think you should join iDRIVE.co.za, why we think we're the best place to advertise your driving school.

How your current advertising works. The name of the game is eyeballs.

All current means of advertising and marketing utilize high visibility as means to advertise businesses such as your own.

The name of the game is, more eyeballs means more money.
Large, national newspapers who have a wider distribution and are sold more widely charge more to advertise, because they have hundreds of thousands, even millions, of eyeballs at their command, and so they charge you for it.
A community newspaper on the other hand charge less, because their reach isn't so vast, they don't have as many eyeballs on their paper.

The same principle applies with other sources of advertising for your business, such as magazines, radio, yellow pages, business directories (both online, mobile or otherwise), even advertising on your car. All of these are common, in that they charge you for the amount of eyeballs they can get to view your business proposition or advert.

The bigger your advert is the more likely your advert will be seen. More eyeballs.
The better placed your advert is, in terms of positioning, the more likely your advert will be seen. More eyeballs.

In each circumstance you will be charged, based on the number of eyeballs that pass over your advert.

This is ineffective and expensive.

Why do I say this? Because of the following:

  1. Most people have become immune to advertising.
    Research has shown that we are bombarded with nearly 3,000 marketing messages per day, and we have unconsciously adapted, by learning to block out the constant buzz of adverting and marketing messages thrown at us.
    Read this article from marketing guru, Seth Godin, about permission marketing for a more detailed explanation of what I mean.
  2. Only a fraction of the people you are reaching with these means of advertising might actually be interested in your service, so you are paying to advertise to people who don't even need your services.
    On top of this, the fraction of people who might actually be interested in your services, will probably not be actively looking for it at the time, which then means you risk being filtered out among all the other interruptions of advertisements and marketing messages.
  3. Your target market, which are people between the age of 16-24.
    These could also be categorized as
    • Those in high school looking to get an early start and get their learner's license and driver's license.
    • Those in tertiary education institutions looking to get their driver's license and increase their freedom and independence.
    • Those moving into the workplace, who need a driver's license as part of their job requirement, or as an added advantage.
    In each of these cases, your target market will have access to the Internet and will use it as a first call of reference to get what they need and want.
    Most of the time these people don't read the newspapers looking for a driving school.

Why is iDRIVE.co.za the Best place to advertise your driving school?

With iDRIVE.co.za we drive relevant and qualified leads to your driving school business.

We have only have 300-400 people visiting the iDRIVE.co.za website per day, but they are ALL looking for a driving school to assist them getting their driver's license, else they wouldn't have come to us at all.

We make no other proposition to get people to visit iDRIVE.co.za other than to find quality driving schools. That's our motto and that's our cause.

We are not a the biggest business directory, we don't advertise just any business who has money spend and we don't exist just to sell advertising.

We are the most focused and effective driving school business directory.
We aim to match learner drivers who come to iDRIVE.co.za specifically looking for a driving school, with the best possible match to their needs, taking into account their location, language and instruction needs.

Looking at our statistics, we have generated over 1400 leads to our 50-60 listed driving schools in the last 30 days.

If you are a driving school or a driving instructor the most cost efficient and effective way to advertise your services to your target audience is with iDRIVE.co.za.